Ian Dyer is a UEFA A Licensed Coach, who also holds an A License with the USSF, as well as the FA Youth Award, Coerver Coaching Diplomas 1 & 2, and a certificate in Sports Psychology.
Ian is currently Assistant Manager at Hampton & Richmond Borough FC of the National League South, he combines that with the role of Academy Manager at the club.
Ian has vast experience coaching across all levels of the game, his previous clubs include Fulham, Barnet and Portsmouth, as well as 3 years as Technical Director of Coerver Coaching.
His coaching has taken him across the globe, and he has learned coaching methods from some of the world’s top clubs, including Real Madrid, AC Milan, Ajax, Chelsea and Dinamo Zagreb.
1. What book(s) have greatly influenced your life?
‘How To Win Friends and Influence People’ by Dale Carnegie.
This book was recommended to me by a friend on the UEFA A License course. A lot of the content significantly changed the way I communicate and deal with people on a daily basis, including within my own coaching. I would highly recommend that coaches read this book, it will certainly get you thinking about how you are perceived, and what you can do to develop yourself further when dealing with others (which is what coaching really is!).
‘Legacy by James Kerr’.
I’m sure this book has been mentioned before, but what an amazing book this is! I think I read it in 1 day while on holiday a couple of years ago. Again, changed my way of thinking, and completely opened my eyes when it came to creating a highly successful culture. Many of the good practices I have tried to implement within my own work. A must read for coaches, especially those working at elite level.
Again many coaches would have already read this, but just a great insight into the day to day workings of one of the World’s top coaches. I couldn’t put it down, and spent hours writing notes relating to my coaching sessions after reading it. One of those books that makes you want to get straight out on the training pitch.
2. How has a failure, or apparent failure, set you up for later success? Do you have a “favourite failure” of yours?
I think failure in general makes you work harder to achieve the goal next time round. Depending on your reaction it can either be short term failure (and a great learning opportunity) or it can be long term failure. You must always try to take the lesson from your failures, gain specific feedback and reflect on exactly why you failed. The top people in any field, were often the biggest failures at one time so although disappointed, it should never hold you back.
3. In the last five years, what new belief, behaviour, or habit has most improved your life?
In terms of a behaviour to improve my coaching sessions. I’ve started to use a personal review process. Reflecting on each of my sessions honestly, and from the players perspective has helped me better understand how it has gone. As well as looking for areas I can improve on for next time. Quite a simple practice, but if you can be honest with yourself about each session, you can certainly develop many different areas each week (communication, delivery, progressions, layout etc.)
The other one is a strong belief I’ve formed over the past couple of years. And that is to never waste a single training session. To get the maximum out of every session I do, regardless of time, theme, players etc. Once this becomes a habit amongst the players, you have got a very strong culture.
4. If you could give one piece of advice to an aspiring young coach, what would that advice be?
Coach as much as you can……! Don’t worry too much in your early days as a coach about badges, status, jobs etc. Just get out on the grass and deliver as many different sessions as you can.
Put on sessions, watch sessions, talk to other coaches about their sessions, do anything you can to gain more knowledge and experience. The more people you can watch delivering sessions the better.
The other thing I’d say which sounds obvious, is to enjoy what you do. You must enjoy being a coach, and have a real passion about the work you do with your players.
5. What bad advice do you hear most from your area of expertise?
The phrase I dislike most is ‘We’ve always done it this way’….! I’m a big believer in constantly looking for new ways to improve, and although the old way could still be the best, not exploring new ideas within a coaching environment is a very dangerous thing.
6. Who, in your life, has inspired you most? (and why)
Certainly growing up would be my Mum, taught me everything about morals, how to treat people, and to pursue my passion.
Today it’s my Wife and Daughter, who inspire me to want to be better every single day, and really achieve something within the game. That’s what really drives me.
Three Inspirational Coaches I have taken plenty from would be Bobby Robson, Jose Mourinho and Dick Bate.
7. How would you best define a coach?
A Coach for me, is somebody who can Teach, Develop and Inspire their players using a range of methods.
Teach – Can you teach them?
Develop – Can you improve them over a period of time?
Inspire – Do they want to play for you? Are they motivated?
8. What do you do for your own CPD?
To be honest, everything I possibly can.
Attend FA CPD courses, attend coaching conferences, seminars, go to watch pro clubs work, watch coaching videos, interviews with managers. Constantly talk to my coaching contacts about new ideas. In truth, CPD should be a daily thing for all coaches. For me it’s a bit of an obsession, if someone is talking about coaching, I want to know about it!